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This article
was first published in the April Edition of
Southern
Writers Magazine.
Let Collaboration Take Your Writing to the Next Level
Synopsis: In this Southern Writers
interview, prolific writers Steve and Cherie Miller
challenge the stereotypical solitary writer.
Susan: You’re married and you’re writers. Blessing or
curse?
Cherie: A bit of each. On the curse side, Steve e-mails
me a constant barrage of articles and chapters to edit. But
on the blessing side, I get free editing for my writing and
we incessantly bounce ideas off each other. It’s fun – a
special codependence that we relish.
Susan: Many writers bristle at criticism. Can you really
be ruthlessly honest without hurting your relationship?
Steve: We think a lot alike, so we take probably 80
percent of each other’s suggestions. The other 20 percent we
ignore as personal opinion and don’t make the other sleep on
the couch over editorial differences. We’re all about
getting candid input, and not just from each other. We’d
much rather discover our weaknesses before we get published
than wait for readers slam our faults with two star Amazon
reviews. I’m amazed at how, after decades of writing, we
still make horrific mistakes that are obvious once someone
points them out. It’s hard to pay attention to all the
components of good writing – factual accuracy, logical flow,
clarity, rhythm, word choice, riveting content, etc. Early
readers catch what we miss.
Susan: So how many early readers do you normally get?
Cherie: If it’s an article, I self edit relentlessly,
get input from Steve and maybe another before turning it
over to the publication’s professional editor. For books,
it’s not unusual to get 30 or more readers.
Susan: Thirty readers! Where do you find so many?
Steve: We find people in our target readership who are
already interested in the topic or genre. For my book on
personal money management, I found experts who were
passionate about the field, such as CPA’s and financial
counselors. But I also got input from regular folks of all
ages who might be interested in financial wisdom. Since I
wrote it in story form, about some diverse students trying
to get their financial act together, I got a critique of my
opening chapter from a racially diverse eighth grade
advanced writing class. They loved meeting a real, live
author in person and I made several important changes due to
their input.
Cherie: For Sell More Books!, we offered an early
digital copy, free of charge, to participants in a
publishing list
serv.
We knew
that many of them would be interested in practical tips for
low profile authors, and we were eager to see if our
recommendations dovetailed with their experiences as writers
and publishers. Again, their input led to some significant
changes.
Susan:
This
challenges the traditional “write it in solitude and mail it
to my editor” model. What motivated you to take this extra
step?
Steve: Every writer is different and needs to discover
what works for him or her. For us, the model comes largely
from studying successful businesses. We’ve found that
successful
businesses
are typically idea-driven – relentlessly gathering ideas
from anywhere and everywhere. Rather than trust in his own
judgment, Sam Walton constantly asked advice from customers,
cashiers, and his managers. Early Saturday mornings he’d
give free donuts to his truck drivers and get their input on
the strengths and weaknesses of his stores. King Solomon
recommended this strategy when he wrote that in the
abundance of counselors there is victory. For some reason,
writers have been content to consult one or two
counselors/editors. After our experiences of getting so many
great ideas from early readers, I’d feel like I was
publishing naked, risking embarrassing exposure, if I were
to fling my writing out there without sufficient early
input.
Susan:
Do
you pay early readers?
Cherie: For Sell More Books!, we promised a free
e-book copy in their choice of format through SmashWords
once it was finally published. (It’s free and easy to set up
a discount in Smashwords. For Enjoy Your Money!, we
offered a free hard copy.
Susan: How do you decide which advice to act on?
Cherie: Some input is obviously on target –
factual inaccuracies, unclear sentences, etc. Other input is
more subjective, so that we have to make the executive
decision of whether to trust our own judgment or theirs.
Often they offer conflicting advice. If enough early readers
don’t like something, we’re likely to assume we’ve got a
blind spot and go with their gut feelings rather than ours.
Susan: In Sell More Books!, you mention how these
early readers also give you early reviews.
Steve: That’s a tremendous benefit! Publishing resembles
football in that first quarter touchdowns can build
momentum. Let’s say I’ve got 20 early readers who loved the
book. After publication, when I give them their free copy, I
say, “Hey, if you liked the book, would you mind doing me a
huge favor and writing a review on Amazon and copying it to
any other book-selling sites that you might frequent?” Since
they’ve already read the book, they can get up their reviews
quickly. If half of them follow through, this helps
tremendously to jumpstart our marketing.
Susan: Any last words?
Steve:
Humility
can be an
asset. I’m very aware that a paragraph I see as pure genius
just might be crap in disguise. In taking a manuscript from
good to great, getting candid input helps me to see through
the disguise.
Cherie:
Enjoy the writing process; discover what works for you and
never stop learning from others!
Susan: Thanks Steve and Cherie!
Bio: Steve and Cherie Miller love to write
and help fellow authors through their books and seminars.
Connect with them at
Their books on
writing include:
·
Sell More Books! Book Marketing and Publishing for Low
Profile and Debut Authors
·
Writing Conversations: Spend 365 Days with Your Favorite
Authors, Learning the Craft of Writing
·
Publish a Book! Compare over 50 Self-Publishing Companies
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